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“This is a great, great business,” Boyce told IBJ. “There are tons of innovations going on within this industry and that’s going to push growth. ”But the potential has spawned a plethora of new competitors, from cable television providers such as Comcast, to telephone companies including ATandT and Verizon, and the latest—internet retail behemoth Amazon. The leaders at Defenders aren’t overly concerned. “We are excited to see new entrants
in the home security
industry,” Boyce said. “We believe these brands will increase consumer interest for security and smart home solutions and help grow the overall category. ”All of Defenders’ revenue comes from residential security systems installed nationwide, a total the company predicts will hit 2 million next month. It has no immediate plans to go into corporate security. “We’re good at residential and the category is growing,” Boyce said. “We feel it’s underpenetrated. We can achieve our near term and midterm growth goals in residential.